communication

Decide: Who are you designing for? (Part 1)

Decide: Who are you designing for? (Part 1)

Who are you designing for? The simple-yet-complex answer is end users. They’re frequently not who’s paying us, but end users are the most important stakeholder for your software design. Throughout the development process, they should also be…

Where ya headed?

Where ya headed?

In software design, it’s common for users to not notice a well-designed feature while almost always taking note of the less-developed options. There’s a simple reason for this: when software operates the way users anticipate…